the Crucial Task of Feeding America

Lisa Detanna brings 20 years of experience at the top levels of financial planning, wealth and investment management, and estate and gift planning to her work with multigenerational high-net-worth clients. Since 2011, she has served as a managing director and senior vice president in charge of investments at Raymond James & Associates in Beverly Hills, California. In addition to her direct work with clients, Lisa Detanna has received extensive media attention for her accomplishments in the world of finance and her philanthropy.

One of her most recent recognitions came in April 2021, when her donations amid the COVID-19 pandemic, along with those of her company, contributed to Feeding America and other nonprofit organizations focused on providing food and basic supplies to communities in need. Raymond James donated a total of $2.3 million to COVID-related causes.

The company directed its donations toward medical care programs and general relief projects in the United States and abroad. Its careful planning of the donations at the start of the pandemic specified that a portion would be held in reserve to continue to assist in the future.

Feeding America estimates that 1 in every 8 people -- and 1 in every 6 children -- in the US could experience food insecurity over the course of 2021. It will take time before food supplies for the most vulnerable begin to stabilize. Meanwhile, the glaring racial and socioeconomic disparities in food security before the pandemic have only been exacerbated. Numerous families at risk of food insecurity before COVID have experienced even greater hardships since the pandemic struck.

 

Raymond James’ COVID Relief Supports

A managing director and senior vice president overseeing investments in the Beverly Hills offices of Raymond James & Associates, Inc., Lisa Detanna work with clients and organizations to help them strategize wealth management, investments, estate planning, and philanthropic giving. Her three decades of experience in financial planning include work in senior positions with Citi Smith Barney and Morgan Stanley. Lisa Detanna is also passionate about educating children, teens, and adults of all ages on financial and investment topics and philanthropic giving.

Raymond James & Associates was a leader in charitable contributions to support COVID-19 relief during the earliest days of the pandemic, which had cost the United States approximately 20 million jobs by the spring of 2020. The firm contributed more than $2.3 million to COVID-19 relief efforts, focusing on the national nonprofit food distribution organization Feeding America. Raymond James also emphasized helping local communities, specifically those in which it does business.

As chairman and chief executive officer Paul Reilly noted, Raymond James’ commitment to the cities and towns where its team members live and work is “unwavering.” This is particularly true during the pandemic, in which many people, through no fault of their own, have found it impossible to meet even their most basic needs.

In its pandemic work with local communities, Raymond James has elected to focus on healthcare organizations' contributions and those providing essential services. These include Grady Health Foundation and Atlanta’s largest safety-net healthcare facility, Grady Memorial Hospital; St. Anthony’s Hospital Foundation; the St. Petersburg Free Clinic in Florida; and some two dozen other providers.

PEF Supports Teachers through Grant

Outside of her role as senior vice president and managing director of investments at Raymond James, Lisa Detanna contributes her time to community organizations. One of the organizations that Lisa Detanna is involved with is the Peninsula Education Foundation (PEF) in Palos Verdes, California.

PEF was established in the late 1970s when budgets toward physical education, music, and other learning programs were reduced. Forty years later, the PEF has grown to become one of the country's oldest and respected foundations. Providing support for the Palos Verdes Peninsula Unified School District, the PEF carries out several activities, including classroom teachers' grant money toward classroom support.

The Chuck Miller Teacher Grant provides teachers with a maximum of $1,500, a resource that can provide special experiences and new learning opportunities, which gives teachers the chance to introduce a multitude of ideas into the classroom. Teachers can submit a minimum of two applications a year, totaling $1,500. Former Rancho Vista elementary school teacher and former president of PEF, Chuck Miller, donated significantly to this fund toward supporting teachers in the classroom.

Risk Management & Risk Assessment

An experienced financial services leader, Lisa Detanna is an award-winning senior vice president at Raymond James in California. Recognized several times as a Top Advisor by Barron's and Forbes, Lisa Detanna provides affluent families and individuals with wealth management services that include risk management.

“Risk” refers to the likelihood that a specific hazard will occur, whether in business, finance, or a different field. It arises from a number of sources, including legal liabilities, credit risk, and fallout from a damaged reputation. Dealing with risk involves both risk management and risk assessment, two related terms that many people use interchangeably.

“Risk management” is an umbrella term that encompasses assessing, prioritizing, analyzing, and strategizing to minimize risk. It is a continuing process geared toward mitigating the negative effects of loss caused by risk exposure at the macro level.

The process of completing risk management involves risk assessment. Risk assessment is a meso-level process that places risks into identifiable categories so that the impact of each may be more easily defined.

Three components make up risk assessment: risk identification, risk evaluation, and risk analysis. Through these respective processes, professionals evaluate risks in terms of how they are best handled; categorize risks as either low, medium, or high; and find the probability of each risk occurring. These three steps fit together and must be completed as part of an effective risk assessment process.