A Beverly Hills, California-based wealth management executive, Lisa Detanna brings over three decades of experience in financial planning and investment management to her current role as the managing director and senior vice president of investments for Raymond James. Lisa Detanna has also received recognition for her efforts, including regular inclusion on Barron's and Forbes’ lists of women's top advisers.
Despite the COVID-19 pandemic, women advisors across multiple states in the US cemented success in their practices in 2020. This is partly attributed to their successful efforts to leverage their expertise and integrate felicitous use of technology to continue providing services to clients. Recognizing some of these successful female professionals, Barrons.com published an article in May 2021 that introduces some of these women to readers and also shares valuable insights from them. Ms. Detanna was featured in the article.
According to Lisa Detanna, healthy relationships between advisors and clients should be placed at the forefront of the financial services profession. When intimacy is present, the client and their family members feel more comfortable working with an advisor. Lisa explained that she always treats her clients like family members. For example, she said her team sends baby gifts to clients who just welcomed new family members. She also interacts with her clients' relatives and employees. By doing this, she earns clients' trust, and everyone close to her clients also trusts her.
Lisa Detanna went on to add that successful financial planning services draw sustenance from a personalized and discerning approach. Ms. Detanna and her team zoom in on the unique needs of each client with respect to their situations.
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